Web Almanac
2020
HTTP Archive's annual
state of the web report
Part II:
User Experience
SEO
Goal: Identify and assess main elements and configurations that play a role in a website's organic search optimization.
7. SEO
Presence of
H elements
H1: ~ 65%
H2: ~ 70%
H3: ~ 61%
H4: ~ 37%
99%
of web pages have a title tag with a median length of six words.
Missing attributes
We found that the median page contains
attributes
on only 51.22%
of their images.
alt
alt
Accessibility
In 2020, due to the ongoing pandemic, it’s become increasingly urgent for digital spaces to be inclusive and accessible to all.
8. Accessibility
Number of sites with sufficient color contrast.
21.06%
15,357,625
of all pages play videos by default. A significant barrier for disabled users.
The longest text found
characters
~55%
alt
Performance
In this chapter, we will be looking at real-world performance data provided by the Chrome User Experience Report (CrUX).
9. Performance
Largest Contentful
Paint (LCP)
Between 43% and 53% of users have a good LCP performance below 2.5s.
First Contentful
Paint (FCP)
Mobile users experience a slower FCP more frequently than desktop users.
24%
18%
55%
57%
21%
26%
Desktop
Mobile
Good
Needs improvement
Poor
On desktop, 76% of websites have a "not good" TTFB, while on mobile, that percentage rises to 83%.
Aggregate TTFP
performance by device
Privacy
An overview of the current state of privacy on the web.
10. Privacy
of all websites load trackers.
~93%
Privacy
Biggest third-party
trackers
cloudfare
70%
30%
13%
1.
2.
3.
The results show that almost half of the websites in the dataset have included a privacy policy.
45%
We explore the current state-of-practice for security on the Web.
11. Security
~87%
of website requests are being served over HTTPS.
Security
Security
On 7.23% of all pages a CSP header was present. An increase of 53% from last year.
Around 75% of the WordPress installations on mobile homepages are running the latest version.
Content Security
Policy (CSP)
WordPress
Mobile Web
We take a look at recent trends on the mobile web and analyze why user journeys are often difficult to complete.
12. Mobile Web
42 %
58 %
vs.
58% of site visits are mobile but only 42% of total time spent online is via mobile.
Only around 20% of the words on a landing page are read by the users.
Largest Contentful
Paint (LCP)
Mobile: 2.6s
Desktop: 2.3s
Median p75 LCP score (August 2020)
Capabilities
An overview of various modern web APIs, and the state of web capabilities in 2020.
13. Capabilities
Since some interfaces are brand-new, their (relative) usage is very low - so the following stats can be used as a baseline.
Capabilities
Async Clipboard API was called during 0.0003% of all page loads in Google Chrome.
StorageManager API was called during around 0.49% of all page loads in Google Chrome, Firefox and Edge.
Badging API was called during 0.025% of all page loads in Google Chrome.
In this chapter we will be looking into each of the components that make PWA what it is, from a data-driven perspective.
14. PWA
PWA
Service
worker usage
About 0.88% desktop sites and 0.87% mobile sites use a service worker.
27.56%
of pages loaded fast enough for a PWA.
PWA
value
Desktop
Mobile
standalone
86.73%
89.28%
Most used display values for service worker pages.
minimal-ui
fullscreen
6.30%
5.00%
4.80%
4.11%