HTTP Archive’s annual
state of the web report
Our mission is to combine the raw stats and trends of the HTTP Archive with the expertise of the web community. The Web Almanac is a comprehensive report on the state of the web, backed by real data and trusted web experts. The 2020 edition is comprised of 22 chapters spanning aspects of page content, user experience, publishing, and distribution.Start exploring
Privacy has been increasing in popularity recently and has raised awareness on the users’ side. The need for guidelines has been met with various regulations (such as GDPR in Europe, LGPD in Brazil, CCPA in California to name but a few). These aim to increase the accountability of data processors and their transparency towards users. In this chapter, we discuss the prevalence of online tracking with different techniques and the adoption rate of cookie consent banners and privacy policies by websites.
The Web Almanac has been made possible by the hard work of the web community. 129 people have volunteered countless hours in the planning, research, writing and production phases of the 2020 Web Almanac.See the contributors
Unless otherwise noted, the metrics in all of the 22 chapters of the 2020 Web Almanac are sourced from the HTTP Archive dataset. HTTP Archive is a community-run project that has been tracking how the web is built since 2010. Using WebPageTest and Lighthouse under the hood, metadata about over 7.5 million websites are tested monthly and included in a public BigQuery database for analysis. The August 2020 dataset was used as the basis for the 2020 Web Almanac’s metrics. For more information, see the Methodology page.Learn about our Methodology